Effortlessly tap into Africa's potential

We help global businesses confidently and compliantly expand into Africa.

We help African customers pay locally and securely for global brands.

Aerial view of Lion's Head in Cape Town with a prominent, green hill surrounded by buildings, sandy beaches, and the ocean.

Expanding into Africa is tough.

Novo42 is the platform that enables global 
merchants to compliantly operate in African markets.

Expansion Costs.

Local presence without permanent establishment.

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Expansion Costs.

Skip the entity setup, the banking relationships and the compliance build. You reach the market on our infrastructure, and pay as you grow. No permanent establishment required.

Regulation.

We got you covered.

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Regulation.

In-country experts to manage compliance and operational risk in an evolving and nuanced market.

Settlement.

Hassle-free cross border payments

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Settlement.

We navigate hyper-local payment preferences and infrastructure, whilst taking complexity out of the settlement leg for you.

Growth.

We’re your local partner for scale.

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Growth.

Streamlined payment operations with support from in-country experts to help you expand customer reach and achieve conversion lift.

We're on a mission to increase investment in Africa.

Aerial view of container ships docked at a port with cranes and numerous colourful cargo containers on the dock.
As a team of compliance, finance, and payment experts based in South Africa,  we are uniquely placed to support global merchants to compliantly operate in local markets – in turn unlocking the commerce potential of the region.
Erica Bester | Managing Director
Headshot of Erica Bester, Managing Director of Novo42

Ready to grow?

We understand that every global business has unique needs. Connect with us to learn more about our tailored localisation advisory and services.

Frequently Asked Questions

Novo42 is a Merchant of Record that helps global businesses compliantly operate in African markets by simplifying market entry and operations. The company offers tailored services ensuring regulatory compliance, local payment partnerships, tax management, and financial operations.

Businesses expanding into Africa must navigate unfamiliar regulatory and tax regimes, complex operating environments, and nuanced customer cultures. In markets with unproven return on investment, these challenges often disincentivise local market entry and exclude local consumers from global commerce.

Novo42 simplifies the complexities of operating in South Africa for global businesses by handling local compliance, tax compliance, exchange control, and payment partnerships, enabling businesses to focus on growth. We plan to expand services to other African countries in 2025.

Global businesses must navigate unfamiliar regulation, tax law, and exchange control, impacting their ability to operate compliantly and remit funds to global headquarters. Other challenges include currency volatility, unique consumer cultures and payment methods, and tough operating conditions.

Services include localisation advisory, regulatory compliance, distribution of goods, risk management, payment processing partnerships, tax compliance, and financial reporting. See more on our Services page.

Novo42's services reduce costs, improve transaction success rates, and provide access to local payment methods, ensuring higher customer conversion and market penetration. Working with us as a trusted partner can reduce the time to market, streamline operations, and mitigate the risk of non-compliance with local regulations and tax law.

Ready to grow?

We understand that every global business has unique needs. Connect with us to learn more about our tailored localisation advisory and services.