# Novo42 Novo42 is a Merchant of Record that helps global businesses compliantly operate in African markets by simplifying market entry and operations. The company offers tailored localisation services ensuring regulatory compliance, local payment partnerships, tax management, and financial operations. Based in Cape Town, South Africa, Novo42 enables global merchants to access local payment capabilities without needing full local incorporation, partnering with providers like Precium to combine localisation expertise with proven payment solutions for confident expansion into Africa's dynamic economies. ## Main pages [Home](https://novo42.com/): Expand into Africa with ease through Novo42's localised solutions, ensuring compliance, growth, and operational success for global businesses. [About Us](https://novo42.com/about-us): Learn how Novo42 enables global merchants to compliantly operate in Africa with tailored localisation, payment, and compliance solutions. [Services](https://novo42.com/services): Discover Novo42's localisation, compliance, and payment solutions designed to help global businesses thrive in African markets. [Insights](https://novo42.com/blog): Explore expert insights, tips, and strategies from Novo42 to help businesses successfully expand and operate in African markets. [Contact Us](https://novo42.com/contact-us): Get in touch with Novo42 to learn how we can help your business expand and operate compliantly in Africa. ## Blog Posts [Local payment processing with Precium](https://novo42.com/blog/local-payment-processing-with-precium): Enable seamless operations in Africa with Novo42 and Precium's partnership—local payment solutions for secure, efficient, and compliant market expansion. [Why we started Novo42](https://novo42.com/blog/why-we-started-novo42): Curious about the challenges of doing business in Africa? Discover how Novo42 is breaking barriers and empowering global businesses to grow with effective, compliant solutions. ## FAQs [What is Novo42?](https://novo42.com/faq/what-is-novo42): Novo42 is a Merchant of Record that helps global businesses compliantly operate in African markets by simplifying market entry and operations. [What does the 42 in Novo42 represent?](https://novo42.com/faq/what-does-the-42-in-novo42-represent): There are 42 currencies in Africa, demonstrating the complexity that global merchants face when expanding into the continent. [What problem does Novo42 solve?](https://novo42.com/faq/what-problem-does-novo42-solve): Businesses expanding into Africa must navigate unfamiliar regulatory and tax regimes, complex operating environments, and nuanced customer cultures. [What is Novo42's vision?](https://novo42.com/faq/what-is-novo42-s-vision): Our vision is be the single partner that unlocks Africa's potential by streamlining the entry of global businesses into local markets. [What makes Novo42 unique?](https://novo42.com/faq/what-makes-novo42-unique): Novo42 combines in-country expertise, strong local partnerships, tailored advisory, and end-to-end localisation services to mitigate risks and enhance operational success. [What are the main barriers to operating in South Africa?](https://novo42.com/faq/what-are-the-main-barriers-to-operating-in-south-africa): Global businesses must navigate unfamiliar regulation, tax law, and exchange control, impacting their ability to operate compliantly and remit funds. [What services does Novo42 offer?](https://novo42.com/faq/what-services-does-novo42-offer): Services include localisation advisory, regulatory compliance, distribution of goods, risk management, payment processing partnerships, tax compliance, and financial reporting. [Why choose Novo42 over international payments?](https://novo42.com/faq/why-choose-novo42-over-international-payments): Novo42's services reduce costs, improve transaction success rates, and provide access to local payment methods, ensuring higher customer conversion and market penetration. [Who are Novo42's customers?](https://novo42.com/faq/who-are-novo42-s-customers): Our primary customers are global SaaS companies and global payment orchestrators. In the future, we will expand to serve e-commerce platforms and marketplaces. [How does Novo42 support payment processing?](https://novo42.com/faq/how-does-novo42-support-payment-processing): Novo42 partners with local payment processors like Precium to ensure high payment success rates, reduce chargebacks, and provide reconciliation services tailored to South Africa's market. [What partnerships has Novo42 established?](https://novo42.com/faq/what-partnerships-has-novo42-established): Partnerships include Precium for local payment processing, local acquiring banks, as well as selected global payment orchestrators. [How does Novo42 address regulatory compliance?](https://novo42.com/faq/how-does-novo42-address-regulatory-compliance): Novo42 ensures adherence to local laws, including consumer protection, data privacy (including POPIA), tax obligations, and exchange control. [Why is localisation important?](https://novo42.com/faq/why-is-localisation-important): Localisation ensures global businesses can reach and retain more customers by offering their payment methods of choice, while ensuring compliance with regulation and reducing operational risk. [What is a Merchant of Record (MoR)?](https://novo42.com/faq/what-is-a-merchant-of-record-mor): A Merchant of Record (MoR) is the responsible party facilitating a transaction in a region on behalf of a merchant, handling tax compliance, payment processing, and assuming payment-related liabilities. [Who benefits from partnering with a Merchant of Record?](https://novo42.com/faq/who-benefits-from-partnering-with-a-merchant-of-record): Businesses with global audiences, such as SaaS companies, e-commerce brands, and those selling digital products or exporting consumer physical goods. [How does a Merchant of Record differ from a Payment Service Provider (PSP)?](https://novo42.com/faq/how-does-a-merchant-of-record-differ-from-a-payment-service-provider-psp): An MoR takes full responsibility for the order process, compliance, and liabilities across different markets, while a PSP only facilitates transactions. [What services does a Merchant of Record provide?](https://novo42.com/faq/what-services-does-a-merchant-of-record-provide): Services include managing tax compliance, fraud prevention, refunds, chargebacks, currency conversion, and PCI compliance. [Why should businesses partner with a Merchant of Record?](https://novo42.com/faq/why-should-businesses-partner-with-a-merchant-of-record): Partnering with an MoR eliminates the burden of managing global tax laws, payment compliance, and associated liabilities. ## Legal Documents [Privacy Policy](https://novo42.com/legal-docs/privacy-policy): Novo42's comprehensive privacy policy detailing how personal information is collected, used, and protected in accordance with applicable laws. [Terms of Use](https://novo42.com/legal-docs/terms-of-use): Standard terms governing the use of the Novo42 platform and related services, including intellectual property rights and user obligations. [Cookie Policy](https://novo42.com/legal-docs/cookie-policy): Information about how Novo42 uses cookies to improve user experience on the website, including types of cookies and user choices. [Terms of Service](https://novo42.com/legal-docs/standard-terms): Comprehensive terms governing business relationships with Novo42, including service provisions, liability limitations, and dispute resolution procedures. [PAIA Manual](https://novo42.com/legal-docs/paia-manual): Promotion of Access to Information Act Section 51 Manual detailing how to request access to records held by Novo42. ## Page Categories [Home](https://novo42.com/page-categories/home): Category for homepage-related content and information. [Services](https://novo42.com/page-categories/services): Category for service-related pages and content describing Novo42's offerings. [About](https://novo42.com/page-categories/about): Category for company information and background content.